Sports Betting Site: how to drive traffic to it!
Congratulations, you’ve decided to take a leap of faith and set up your own sports betting site! But how to drive players to it? This can be something of a challenge, particularly for bookies that have been used to running an offline bookie operation! But don’t worry, growing your client base doesn’t have to be difficult. Through a clever mix of marketing, networking and offering outstanding service.
Make it attractive and easy to use
If you have a clunky, slow, unaesthetically pleasing sports betting site, it’s going to be a big turnoff for players. If you can offer them a slick, well-designed, and user-friendly platform, they will visit and, most importantly, keep coming back. Games should be high-tech and using good quality graphics. The platform should be easy to navigate for even the most technophobic customers. Thankfully, when you partner with Perhead.cr, you can choose from a template site (free) or a custom-made site ($300). By working with our professional design team, we can build you a platform that ticks all the boxes. Color scheme, logo, layout, and design- all can be customized to your specifications but with our expert guidance. You can try our Free PPH Demo.
Offer a good selection of lines and odds
When you work with perhead.cr, you retain full control over all lines and odds on your site. Of course, we can advise and help you set everything up, but ultimately, you remain in control. This gives you the freedom to tailor your offerings to the demands and expectations of your client base. You can provide individual incentives and one-time special odds to players, as well as limit bets you don’t want to take. This level of control means you can respond to the success of your bookie business, drawing in new clients and retaining existing ones when needed.
Provide additional gambling options
If given a choice between a sports betting site or a sports betting site with casino games and live dealer games, most players will go with the latter. Variety is the spice of life, and people love to have lots of options to choose from. If you can offer a wide variety of sports to bet on, plus casino games, slots, and live dealer games, your players won’t need to go anywhere else.
They will spend longer on your site, spend more money, and become more loyal to you as a provider. It also means you have more services to advertise, which will also increase your reach and traffic to your site.
Be savvy with your Sports Betting Site marketing
Online betting is a competitive business, so you need to harness marketing in a clever and impactful way. This includes pursuing advertising across multiple verticals. Social media is a great place to start. You can create Facebook Groups and Reddit communities around sports, sports betting, or your brand. In these groups, you can post tips, adverts relating to the odds, services, and offers you have, as well as driving traffic to your sports betting site through content marketing.
You can consider link-building articles, placing them on websites that are somehow relevant to your service. Another great tool is YouTube. Why not create betting guides, FAQ videos, or walkthroughs of your platform? The key is to create useful and interesting content for players, not just advertising your betting products.
Sports Betting Site Network
Before online gambling platforms, bookies would build a big chunk of their business through word of mouth. This means in-person networking and directly inviting people to use your site. Now a majority of betting takes place online. But this same tactic can still be used for a sports betting site. For example, hang out in sports bars and cafes and where people congregate to watch games.
You can strike up conversations with viewers and when the topic of betting comes up, suggest they visit your site. A great deal of traffic can be generated in this way if you go about it in a smart manner. You can also pick up new clients at social events, concerts, dinner parties, or literally anywhere where you’ll be interacting with people face to face.
Create a referral scheme
As mentioned above, a great way to get new players is through word of mouth. So why not get your players working for you, spreading the news, and bringing in new players to your sports betting site? You can create referral schemes whereby rewards are given to your clients for each player that signs up to your platform.
This could include more favorable odds, credit to play with, or free spins, as an example. This will encourage them to talk to their friends about your site, thus increasing players, loyalty, and revenue.
Partnering with perhead.cr
With many years of experience in sports betting sites and per head betting software service, Perhead.cr is the obvious choice. We take you and your business seriously and are ready to help you succeed. So what are you waiting for? Join Perhead.cr and take your first step towards being a successful bookie!
